L.A.’s Hammer Museum Is Latest to Go With Free Entry

THE CHRONICLE OF PHILANTHROPY

CALIFORNIA---The Hammer Museum at the University of California, Los Angeles, will do away with admission fees next year, solidifying a seeming trend among major local cultural institutions, the Los Angeles Times writes. Hammer officials announced at the museum’s annual gala Saturday that the ticket charges, which top out at $10 for adults, will be eliminated in February. Local philanthropists Erika J. Glazer and Brenda R. Potter, both longtime Hammer donors, are contributing $1-million each to support the first four years of free entry. [link]